Samara Gordon Headshot


General Partner

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I love a good story and have learned not to underestimate the power of the story to draw you in, soften your heart, and change your mind.

All my life, I have watched those around me inspire and educate through storytelling. It was a love for consuming and creating stories that landed me here and shaped my approach as an investor.

At Penn, I studied Politics, Philosophy, and Economics, and at some point realized I was just one course shy of an accidental additional minor in creative writing. So I enrolled in a course called “Entrepreneurial Journalism.” In each class, we met and heard stories from founders while working on our own startup ideas. At the end of the course, we each competed for seed funding from the university. The news site and betting market to harness the wisdom of the crowd and run predictive analytics that I built with some friends won and so I graduated with a bit of funding earmarked for the startup and a mandate to go build. Later that year (2015), I met and pitched Vivjan, John, and Brendan.

Samara reading to her younger sister

Samara 30th birthday party

Throughout my career as a founder turned product lead, and later a consultant with projects that ranged from aluminum manufacturing in Alabama to launching a dairy brand in Brazil, I’ve been compelled by people’s stories and how those stories infuse the best businesses. The night before the GMAT (2018), I decided to forgo business school and join Hyperplane.


I am convinced that our lives, work, experience, beliefs, and entrepreneurial dreams are incoherent until they are shaped into story. My hope in doing this work is to support founders, as you build, to shape the narrative, choose characters, and determine the arc of your adventure.

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Fun Facts

Favorite Book

Shadow of the Wind by Carlos Ruiz Zafon

Favorite Podcast

This American Life

Useless Talent

Remembering song lyrics

Favorite Candy

Sweet and sour Hi-Chews