Ten Lessons from a Decade of Investing and Building

We launched Hyperplane in early 2015 with two founding convictions: pre-seed and seed would become institutional financing rounds and artificial intelligence was ready for real-world applications.

In 2015, U.S.-based venture capital firms managed roughly $400 billion in assets which grew to $1.4 trillion by the end of 2024. The number of full-time tech investors swelled from approximately 8,000 to over 30,000 in the same period. In 2015, the “Magnificent Seven” combined market cap stood at $1.7 trillion compared to $17 trillion by the end of 2024. Nvidia’s market cap was a mere $11 billion—yes, $11 billion—versus over $3 trillion a decade later and one of the biggest hurdles raising Fund I was “What’s AI?”. Podcasts and blogs such as OpenLPInvest Like the BestVenture Unlocked, and other invaluable resources for emerging managers didn’t exist. Apart from my co-founder John Murphy, we were all new to venture investing; in fact, I started speaking English only 10 years before my first tech investment in 2013 where John and I initially met. We learned on the fly, got lucky with our early mentors and LPs, and relied on our hustle and relentless determination to pursue and invest around our founding convictions.

Ten years later, we’ve deployed over $100 million in 72 companies—including six new investments in 2024—with these portfolio companies collectively raising over $1 billion in follow-on funding and achieving 18 exits for a total exit value exceeding $825 million.

As we celebrate and look back at our first decade, we’re deeply grateful for the support of our LPs, founders, and community who bet on us in the early days. We wanted to share some key lessons learned—and where we’ve stumbled—while building our firm from the ground up.


1. Culture is the Foundation

We win our most competitive deals because founders vouch for us. While our track record and domain expertise open doors, our culture is our greatest edge. We operate like a startup, fueled by hustle, grit, and an underdog mindset. As founders first, we bring empathy, curiosity, and tenacity. Our offsites aren’t just about celebrating wins; we dissect mistakes, challenge assumptions, and refine our approach. We invest most of our “building” energy in helping each other succeed, knowing this drives long-term returns and strong partnerships. For a decade, our brutally honest and direct quarterly Roast & Toast dinners have kept us grounded while sparking personal and professional growth. Culture isn’t hired—it’s forged. We can’t overstate this enough to new managers and founders: your culture journey must begin on day one.

2. High Ownership and Selective Follow-On

In a power-law world, prioritize high ownership early—even if it means delaying investing after your first close. Pair this with a disciplined, milestone-driven follow-on framework where metrics—not syndicates or gut feelings—guide decisions. Venture capital blends art and science; neglecting the science—waterfalls, dilution, and process—from day one can turn strong picks into losses.

3. Post-Investment: Solve the Hardest Problems First

At seed stage, we’ve seen time and again that sales and culture are the toughest—and most critical—challenges and where we focus first. Sales is the lifeblood—revenue validates your idea and fuels growth. Building product in a vacuum, without customer feedback or market traction, risks wasting time and money. On the flip side, culture is the glue—it keeps your team motivated, aligned, and resilient through the inevitable ups and downs. A mission-driven culture with openness and a hunger to win isn’t just feel-good stuff; it’s a practical edge for hiring top talent and outlasting competitors.

4. Focus on Process, Not the Outcome

We started as dreamers, fixated on the distant impact of our companies’ products. We’ve learned that great outcomes come from consistently executing the small stuff. Success hinges on robust processes—structured follow-on decisions, proactive post-investment support, and engaged board work. Founders are the visionaries; we focus on the present to help them execute and grow.

5. Geography Matters

Boston offers founders a top-tier ecosystem—elite universities, groundbreaking research, and abundant talent—but scaling a tech startup outside Silicon Valley or New York is more challenging on many levels. Boston has incredible founders starting more consequential companies than ever, with strong advantages for AI’s second and third innings, though speed to market and financing risks remain high. Early on, we overcommitted to one geography, betting on Boston’s early AI potential. We were wrong. From those hard-earned lessons, we’ve forged a framework guiding every investment we make outside the Bay Area and New York to drive success.

6. Founder-Problem Fit

From the start, we chose to back vertical AI companies—those building end-to-end solutions, often integrating hardware, targeting specific, high-stakes enterprise or industrial challenges. In vertical AI, market dynamics are everything. A stellar founder in a bad market will struggle. A stellar founder in a great market—that’s the magic. For founders, we’re drawn to ambition, grit, curiosity, self-awareness, energy, and an unrelenting obsession with the problem they’re solving. We can’t overstate obsession—it’s the fuel for building iconic companies. We’re obsessed with finding founder-problem fit: a deep, instinctive alignment with the challenge at hand.

7. Failure

For founders, failure is the ultimate nightmare. For early-stage investors, it’s a constant companion, built into the system and also the source of your deepest lessons. Building a seed-stage venture firm from scratch is an incredibly humbling journey, and humility becomes your greatest strength. Not every entrepreneur thrives as an investor and not every investor thrives as an entrepreneur. But to forge a lasting firm that you can one day hand to the next generation—we believe you need both.

8. Hustle & Patience

One of the biggest mistakes we’ve observed—and one of the most valuable lessons we’ve learned—is how other GPs often pit hustle and patience against each other, abandoning companies that don’t “pop” quickly. In our view, persistent hustle and patience are not opposites but perfect complements. Some of our most successful portfolio companies today are those where we’ve gone against the herd, stepped in when impatient capital bailed, and partnered closely with founders through rough patches—one such company has generated over 70x returns and continues to grow. Clear milestones guide our follow-on investments, but pragmatism and flexibility remain essential.

9. Be Prepared for Cycles

Venture runs on boom-bust cycles with sharp drops from every peak. In ten years at Hyperplane, we’ve faced three hype waves, a global pandemic, and a macro downturn. We slowed investing drastically in the 2020 – 2022 frenzy when valuations and speed defied gravity laws. Don’t lose sight of the big picture and fundamentals—we’re here for the long-term. Timing and strategy for bulls and bears are non-negotiable—too much, too fast spells trouble. Discipline, particularly deployment discipline, is vital.

10. EQ > IQ

Smarts matter, but empathy and intuition win when the future’s still foggy. In early-stage investing, emotional intelligence often trumps raw intellect because pre-seed and seed is less about crunching numbers and more about navigating people and uncertainty. Startups at this phase are chaotic, unproven, and driven by founders’ vision and grit. IQ can analyze a spreadsheet, but EQ reads the room—sizing up a founder’s resilience, adaptability, and ability to inspire a team through the inevitable ups and downs. Markets shift, tech evolves, and plans fail—EQ spots the human signals that predict who’ll persevere.


Life Starts At Ten

An LP recently told us at our annual meeting, “Life starts at ten.” We see it, and in many ways we believe we’re just getting started. In the first 10 years, your first fund fully matures, you weather hype and macro cycles, and navigate team growth and change. The true win lies in adapting to an ever-faster changing world and discovering who you are—and aren’t—as a firm. Venture’s a long game; ten years is just the starting line.

2024 Year in Review

6 new companies, $180m+ raised in follow-on funding, and 2 exits.

As we step into 2025, we want to take a moment to reflect on 2024 and the journey we’ve shared since our launch at the beginning of 2015. At Hyperplane, we set out with a clear thesis: to invest in applied AI companies tackling the toughest challenges in the enterprise and industrial sectors—areas that excite our passions and leverage our expertise. As firsthand entrepreneurs and operators, we remain business builders at heart and passionately partner with founders at the earliest stages to help them build enduring businesses.

Over the past decade, we’ve incubated and partnered with visionary founders since the earliest stages building vertical AI companies across various industries. These include manufacturing and logistics with Tive and MachineMetrics; Physical AI with Pickle Robot and Butlr; agriculture with GreenEye Technologies and Farmblox; gaming with Modulate and Mudstack; digital health and life sciences with Elucidata and MedEssist; maritime and autonomy with ShipIn and iSee; product and program management with AllStacks and Integrate; and many others.

Since inception, we have deployed over $100 million across 72 companies – including six new investments in 2024 – with a disciplined approach to our thesis and strategy. Last year, our portfolio companies achieved significant commercial milestones, collectively raising over $180 million in follow-on capital and contributing to more than $1 billion in total follow-on funding since our launch. We also celebrated our 18th exit in 2024, bringing our total exit value to over $825 million. These achievements reflect the dedication of the extraordinary founders we’re privileged to partner with and the exceptional products they build.

Beyond the numbers, our culture and community remain at the heart of everything we do. In recent years, we have been thrilled to extend our Hyperplane family to include vibrant communities in Austin, Atlanta, New York City, San Francisco, Seattle, and Toronto.

We were also honored to be recognized for our contributions to our community and investing. Vivjan and Samara were among the “52 Most Important VCs in Boston” (Press Release). Vivjan was named one of the “Ten Important Humans Behind Boston’s AI Revolution” (Press Release). In addition to these accolades, Vivjan joined the Board of Trustees at the Massachusetts Technology Leadership Council (Press Release).

As we look ahead, we are excited to leverage our decade of experience to invest in and support the next generation of AI-native companies. Here’s to the founders, teams, and innovations that will define the next decade. Thank you for being part of our journey.

With gratitude,
The Hyperplane Team


NEW INVESTMENTS

Cephable, a Boston-based AI platform for accessibility in gaming and enterprise, raised a $4.6M Series Seed co-led by HyperplaneFounder Collective, and Triple Impact Capital. Cephable has already made significant strides within the industry. Its partnerships with major organizations including MicrosoftQualcommHPLenovoIntel, and Accenture. The company’s software is available across multiple platforms, including Windows, MacOS, iOS, and Android, and can be integrated with Cephable’s SDKs into games, web apps, mobile apps, and more. Press Release

Farmblox, a Boston-based agriculture technology company building a full-stack solution to automate, monitor, and simulate farm operations, closed a $2.5M Series Seed round led by Hyperplane with participation from Slow Ventures and MHS Capital. Since launching in January 2023, Farmblox has bootstrapped its way to 55 live customers, covering more than 14,000 acres across the US and Canada. Farmblox’s farm automation platform has grown 10X in the last year, now offering farmers detailed data on soil moisture, soil CO2, soil temperature, leak detection, tank and silo levels, ambient temperatures, freeze risk, water usage, irrigation pressure, pump conditions, and weather conditions. Press Release


PORTFOLIO HIGHLIGHTS

Tivea Boston-based logistics and supply chain company, raised a $40M Series C financing led by SageView Capital and WiL, with participation from AVPRRE VenturesTwo Sigma VenturesQualcomm VenturesSupply Chain Ventures, and Sorenson Capital. In 2024, Tive crossed 800 customers—across the world’s largest industries, including life sciences and pharmaceuticals, transportation and logistics, and food and beverage. Hyperplane co-led the company’s pre-seed round. Press Release

Allstacksa Raleigh, North Carolina-based software engineering intelligence company, raised a $10M Series A led by M12, Microsoft’s venture arm, and Quadri Ventures, with participation from HyperplaneCompanyon Ventures, and S3 Ventures. Hyperplane led the company’s seed round. Press Release

Butlra Silicon Valley-based physical space analytics company, closed a $38M Series B round led by Foundry, with participation from HyperplaneTectonic VenturesE14Qualcomm Ventures, and Analog Devices founder Ray Stata. Butlr’s solution is now used by some of the world’s largest employers, hospitality companies, retailers, and senior living communities to identify patterns and behaviors that inform decisions about real estate investment planning, asset management, occupancy, health, and energy efficiency. Companies including Qualcomm9solutionsCarrierShell Point, and Verizon choose Butlr to support their businesses. Hyperplane led the company’s seed round. Press Release

GreenEyea Tel-Aviv and Toronto-based agriculture technology company developing an AI precision spraying platform to reduce herbicide and pesticide use, closed a $20M financing round led by Tel Aviv-based Deep Insight with participation from SyngentaKoch Industries, and others. GreenEye had a landmark year in 2024, growing 5x in revenue and having customers deployed in eight states across the U.S. The company’s end-of-year data revealed its customers achieved an 87% average reduction in non-residual herbicide, translating to typical cost savings of $25 to $35 per acre, making GreenEye a leader in the space. Hyperplane participated in the company pre-seed and seed rounds. Press Release

Indicoa Boston-based automation platform for accelerating document-based workflows, raised a $19M financing round led by .406 Ventures, with participation from Guidewire and existing investors Jump Capital and Osage Venture Partners. Hyperplane participated in the company’s pre-seed round. Press Release

Mudstackan Atlanta-based asset management platform for game developers, raised a $4M Series Seed led by Anthos Capital with participation from HyperplaneKhosla VenturesAndreessen Horowitz, and Pioneer Square Labs. In addition to signing its first two large enterprise customers, Metacore and Paradox Studios, Mudstack announced James Gwertzman joined the company as its CEO. Gwertzman previously served as a partner for game investments at Andreessen Horowitz, and was the CEO of Playfab, a backend services company that he sold to Microsoft. Hyperplane led the company’s pre-seed round. Press Release

Numerated, a Boston-based loan origination platform for financial institutions, was acquired by Moody’s. Hyperplane participated in the company’s seed round. Press Release

NWO.ai, a New York City-based AI-driven consumer intelligence company, was acquired by Nax Group. Hyperplane led the company’s seed round. Press Release

Pickle Robota Cambridge, Massachusetts-based Physical AI automation system that unloads trucks, raised a $50M Series B led by One Madison Group with participation from HyperplaneThird Kind Venture Capital, and Catapult. The round included strategic customer investors Teradyne Robotics VenturesToyota Ventures, and Ranpak. To date, Pickle Robots have unloaded over 10 million pounds of merchandise from import containers and domestic floor-loaded trailers for customers that distribute footwear, apparel, power tools, toys, kitchenware, packaging materials, small appliances, and other general merchandise. Hyperplane led the company’s seed round. Press Release

Hyperplane in Austin

In October of 2022, Hyperplane team members hosted a Founder Happy Hour meetup in Austin, Texas! Many of our portfolio companies are seeing a shift towards leveraging the vibrant entrepreneurial ecosystem in Austin. Among the portfolio companies contributing to Austin’s boom are Aryeo, CoSell, Pact, Allstacks, and Relevize. As of Q3 of 2022, Austin was home to 20 unicorns, more than 117 VCs and over 3,400 companies totaling a combined enterprise value of $115.3B since August of 2022. We’re bullish on Austin, and so are our founders! We brought together founders and friends of the Austin tech community for a happy hour where the conversation started about Austin as a new hub and ended with some subtle Zillow browsing…

Boston Oktomics 2022: Hosted by Hyperplane Portfolio Company, Elucidata

In October, Hyperplane and portfolio company Elucidata, provider of biomolecular data prepared for ML applications, hosted Oktomics Fest 2022 on our rooftop alongside other leading biotech companies. Industry leaders, academic professionals and members of the Boston biotech ecosystem gathered for conversations about scaling multi-omics research over food, drink, and of course, corn hole overlooking Back Bay. Although it was rainy, the conversations, games, and food provided foundation for a memorable event that brought together some of biotech’s best!

Oktomics Fest 2022
Boston Oktomics 2022
Boston Oktomics 2022

Welcoming Momentum Accelerator to MIT

On August 9th, we celebrated a summer of hard work with MIT’s Momentum Accelerator, a new MBA-run MIT startup accelerator program, and our friends at Silicon Valley Bank. We brought together an incredible group of investors, ecosystem supporters, and MIT founders for a happy hour at our rooftop on Newbury Street.

Our event was in support of the MIT student founder ecosystem and the Momentum Accelerator, which ran an extremely valuable accelerator program for MBA and graduate student founders at MIT this summer. Momentum’s summer 2022 cohort consisted of over 40 startups in the pre-seed and seed stages operating across multiple industry verticals including Fintech, Healthcare, Enterprise SaaS, Crypto, Education, and more. The team at Hyperplane was happy to pool together our network of industry experts and innovators in the Boston area to connect and integrate student founders into this strong community. We had nearly 150 people come through to attend the event and the night ended with an incredible sunset overlooking Back Bay!

CTO Lunch & Learn: Hiring technical talent with executive coach and talent advisor Tatiana Gupta

On April 28th, 2022, Hyperplane hosted a Lunch & Learn workshop session with an intimate group of portfolio companies’ CTOs to discuss the challenges of hiring technical talent and best practices recruiting sourcing, and hiring. When asking our portfolio CTOs what problems they were facing amidst a fluctuating market, the answers were shockingly homogenous: recruiting top technical talent was top of mind. We were joined by the incredibly insightful Tatiana Gupta, a seasoned executive search expert who cut her teeth headhunting at Russell Reynolds and Spencer Stuart and ran the session with our CTOs. Today, her focus is on helping startups and scale-ups to implement best practices for their talent recruiting game. At Toast, Tatiana brought her years of executive search experience to help them think through strategies for their Executive Talent Acquisition operation.

Tatiana addressed the current macro and micro-level market conditions as they relate to hiring technical talent, and explained the importance of implementing a data and process-driven approach to every step of a team’s technical talent acquisition strategy. She emphasized that at the core of successful and competitive technical talent acquisition function sits the necessity to build an attractive company. Across multiple examples, Tatiana explained that attracting talent can be streamlined by defining culture and developing leadership and core principles that are valued by every member of the team. Sourcing, building a strong talent funnel function, and closing candidates were other extremely valuable topics she discussed with us during our session. We’d like to thank Tatiana for all of her insight and guidance and our CTOs for their participation and thoughtful contributions to such a valuable conversation!

CTO Lunch Learn Tatiana Gupta

GC x Rough Draft x Hyperplane

On April 6th, 2022, the teams at General Catalyst, Rough Draft Ventures, and Hyperplane co-hosted a community happy hour event at our office on Newbury Street. The teams brought together a mix of student founders, investors, limited partners, and community members for a night of discussion amid an uncertain market shift.

By collectively bringing together the networks of Hyperplane and the teams at General Catalyst and Rough Draft Ventures, entrepreneurs and investors alike were able to meaningfully engage and connect with one another and learn from the perspectives of different stakeholders in the ecosystem. We want to thank the teams at GC and Rough Draft Ventures for co-hosting such an incredible event with us!

Office Warming, Samara’s 30th, and Welcoming Back Boston’s In-Person Events

On February 23rd, 2022, Hyperplane hosted friends for an office warming party and to celebrate Samara’s 30th birthday! Friends and portfolio companies gathered in our office for cake, drinks, pizza, and good vibes while we showed off the new office setup and broke in our new (or old?) furniture.

Office Warming and Samara’s 30th

Climate Tech Meetup

On September 21st, 2021, Hyperplane hosted a climate tech meetup for industry stakeholders and curious community members at our office. The effort was led by Rags Gupta, President of Butlr and Venture Partner at Hyperplane. Attendees included leaders from leading institutions in climate research, including MIT and Gonzaga, and industry professionals from Google, Schneider Electric, and investors from funds such as Clean Energy Ventures and Energy Investors Fund. Conversations around what makes a technological innovation viable for venture investment, the difference in capital deployment timelines, and common problems facing founders as they look to raise funding for a climate tech startup were top of mind for attendees. With the amount of new climate venture funds launching in recent years, capital propelled into the space prompted interesting debate around what climate tech founders will need to consider as they build.